Holiday Hustle: Tales from The Screaming Goat Coffee Company

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All is calm, all is bright... until the goat screams.

It’s Christmas Eve in downtown Jacksonville, and the weather isn't the only thing that’s unseasonably warm. At the Screaming Goat Coffee Company, the pressure is on.

Hal, the shop’s well-meaning but misguided manager, has unveiled his latest marketing masterpiece: a coffee mug that lets out a blood-curdling scream every time you take a sip. While Hal thinks it's a holiday smash, his staff—sensible Josh, artistic Ashley, and bubbly new-hire Daisy—think it’s a nightmare before Christmas.

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